Global Brand Marketing Leader with 12+ years of experience driving growth and brand strategy across consumer goods and hospitality. Brand Director-caliber expertise in leading cross-functional teams to deliver high-impact campaigns to launching innovative $50M product lines for iconic consumer brands. Combines analytical insight with creative storytelling; as a published children’s book author and Harvard-certified global business strategist, fostering mission-driven initiatives that resonates with audiences and delivers measurable results.

Professional Experience

The Nature Conservancy

Associate Director of Campaign Strategy, Aug 2024 – Mar 2026

As an Associate Director of Campaign Strategy at The Nature Conservancy, I lead the global marketing team’s flagship awareness initiatives targeting ultra-high-net-worth individuals (UHNWI) across key, awareness-driving markets.

• I serve as the strategic lead on a $1M brand campaign, aimed at elevating conservation’s relevance among high-capacity audiences in new markets.

• Led The Nature Conservancy’s 2025 Earth Month campaign, driving a 56% YoY increase in site traffic and setting a new record for the highest-performing Earth Month campaign to date.

• Achieved an 11.1% overall engaged visit rate (EVR)—273% over internal targets and well above industry benchmarks for nonprofit digital campaigns.

• Aligned a multi-stakeholder brand campaign strategy across 6 departments and 3 agencies, ensuring unified messaging and KPIs in a decentralized (remote-friendly) environment.

• Developed audience-first marketing frameworks to guide campaign creative, rooted in qualitative insights from high-net-worth donor profiles and quantitative brand health metrics.

Nestle Coffee Partners

Senior Brand Marketing Expansion, Starbucks, Apr 2023 – Aug 2024

As a Senior Brand Marketer of Expansion at Nestlé Coffee Partners, I work on advancing the long-term growth of Starbucks, one of the world's most iconic coffee brands. I am the business Lead on the two “big bet” Starbucks CPG innovations for 2025 with a combined revenue forecast of $50M.

• Spearheaded commercialization initiatives for emerging products with a cross-functional team of 12 members from R&D, Marketing, Sales, and Supply Chain.

• Collaborated with the Consumer Insights team to develop a comprehensive learning plan, utilizing advanced analytics to uncover key consumer needs, leading to a top 10% in product fit and customer satisfaction.

• Orchestrated end-to-end strategies (E2E) across 5 departments to optimize the product portfolio and enhance the value chain, introducing 3 innovative branding approaches that elevated market positioning.

• Led Go-To-Market (GTM) launch strategy and execution - in both online and offline - with a $13M budget to support trial and awareness of the new product launches.

Talking Rain Beverage Corporation

Senior International and Innovation Business Manager, Dec 2019 – Aug 2021

Steered strategic planning and operational efficiency improvements across international markets, overseeing product volumes exceeding 2M+ and driving $10MM in gross annual revenue. Established and enforced global brand guidelines, ensuring brand consistency and recognition as a subject matter expert in international brand strategy.

• Revitalized international sales strategies, leading to a 13% surge in revenue by optimizing branding communications and reallocating marketing investments to focus on high-growth areas.

• Catalyzed Talking Rain’s market expansion by securing 10 strategic partnerships within six months, enhancing distributor selection and support processes to foster long-term business growth and collaboration.

• Masterfully navigated the complexities of international product development, leading projects from concept through to successful market launch for 6 products, thereby diversifying the product portfolio and driving global

Monster Energy Beverage Corporation

Senior Marketing Manager, Asia – Pacific,  Mar 2018 – Dec 2019

Elevated brand value and stimulated demand across the Asia-Pacific market by orchestrating comprehensive marketing strategies for several brands. Fostered strong international partnerships, enhancing business development, and achieving a notable 15% year-over-year increase in regional sales through effective integration of offline and online marketing initiatives.

• Coordinated and executed 1,000+ events per year across the region to boost customer engagement, significantly increasing brand visibility and contributing to a 15% YoY sales growth in Asia-Pacific

• Strategically negotiated and forged high-value content partnerships with leading industry studios, influencers, and athletes, adeptly managing a budget exceeding $5M to amplify global brand presence and engagement.

• Cemented strategic alliances with key 3rd party vendors to facilitate digital events and sponsorship initiatives, bolstering brand influence and market penetration through innovative trade programs.

Digital Marketing Manager, Asia – Pacific, Mar 2015 – Mar 2018

Strategically managed a $50M annual marketing budget to ensure seamless operations across the Asia-Pacific region, enhancing team capabilities by overseeing the recruitment, selection, and training of key internal and external marketing personnel.

• Spearheaded the #Battledrift video campaign, garnering over 50M views worldwide and securing its position as Monster's most successful digital campaign to date, highlighted by extensive coverage in leading industry media.

• Directed the development and execution of tailored websites and digital content for diverse Asia-Pacific markets, significantly boosting online visibility and engagement through targeted SEO and social media strategies in collaboration with headquarters and regional leaders.

• Instrumental in elevating Japan's Twitter presence, achieving the #4 ranking in the beverage sector through innovative content strategies and audience engagement initiatives.

• Drove significant online engagement by achieving a 35% traffic conversion rate, leveraging localized website content tailored to meet the specific needs and preferences of the Asia-Pacific market. 

Education

Chapman University

BFA. Film Production

Harvard Business School Online

Certificate in Global Business

Highline College

Certificate in Mental Health First Aid

Additional Leadership & Interests

• Published Author: Wrote and published a travel-themed children’s book series, Wherever We May Go, demonstrating creative storytelling and initiative – a perspective that enriches my brand marketing approach.

• Airbnb SuperHost, securing a 75% annual occupancy rate and maintaining a guest satisfaction rating of 4.98 reflecting a dedication to customer experience and hospitality excellence.

• Founded and grew two Meetup groups to 500+ members, showcasing leadership in organizing, marketing, and community building.