Objective
Personality type: INFJ, Enneagram 9
Driven, innovative and curious, I lead with intent and com/passion. I love collaborating with cross-cultural partners to establish and collectively achieve business goals. I have the unique experiences of working in CPG, e-commerce, hospitality and entertainment at world renowned companies. I am also the author of the children’s travel book series, “Wherever We May Go."
I desire to share ideas with the intent of helping people and derive personal satisfaction from directly helping others.
I am motivated to cause good, growth and gain in the lives of others.
Experience
TALKING RAIN BEVERAGE Company, INTERNATIONAL AND INNOVATION BUSINESS MANAGER
Develop and manage transformation across brand, marketing, sales, and operation strategies for Talking Rain's international business. Refocused expansion strategy while improving consistency in existing markets, resulting in a more holistic approach to business growth. Lead cross-functional - internal and external - partner conversations to focus on building customer satisfaction, improve brand presence and drive sales.
Strategically reorganized management of new business development including distributor identification, onboarding, and ongoing support processes.
Increased international sales 13% year-over-year by overhauling branded communications strategy, pivoting marketing strategy and investment, and quick product innovation to support the change in consumer shopping habits by country.
Business and project lead on all new international product development, from inception to launch. Launching 7 new innovations within one year over several markets where new products had not been developed since inception.
Maximizes productivity levels and KPI results by lending industry expertise to mentor internal and external partners.
Overhauled international branding to ensure consistency across marketing and content strategy.
–
MONSTER ENERGY, sR. mARKETING mANAGER - aSIA pACIFIC
Spearheaded the development of impactful marketing programs for 5 top brands across 12 countries to include China, Oceania, India, SE Asia, Japan and Korea with the Coca-Cola bottling system. Developed strategies and managed budgets in collaboration with licensing, apparel, legal, finance and creative teams. Oversaw digital marketing programs and the activation of global, national, and regional events to boost brand awareness and engagement.
Led the formation of international content partnerships with top industry production studios, representing business worth of $5M.
Streamlined the coordination and execution of 1,000 events across the region annually to capture engagement and attract new audiences.
Increased sales YOY by 15% through successfully supervising digital marketing in tangent with offline events such as sponsorships, sampling, and trade marketing programs.
Identified competitor and industry trends to strengthen strategy and customer relationships.
Strategically managed budgets to significantly reduce costs while maximizing results.
–
MONSTER ENERGY, DIGITAL MARKETING MANAGER - ASIA PACIFIC
Drove effective digital campaigns to support emerging markets. Interfaced with high profile clients to transform solutions into consistent content and branding strategies that aligned with new product and service releases. Collaborated with the sales team to quantify and convert digital prospects into sales opportunities through creative innovation and analytical tracking. Applied data from monthly performance statics and tracking by country to steer future strategy development.
Leveraged multi-tasking abilities to manage social media accounts and editorial calendars for 6 countries with an advertising spend upwards of $500K annually.
Produced a highly successful video series #Battledrift reaching 20M+ global views; utilized top industry media channels to increase awareness.
Tapped into emerging markets resulting in Monster Energy’s most successful campaign using localized content: China launches campaign achieved over 48 million impressions and 6 million video views.
Supported growth of Japan’s Twitter account which ranked #4 in the beverage category in Japan multiple years.
Secured a 35% conversion rate through rebranding website designs to generate traffic.
–
BOOK AUTHOR, WHEREVER WE MAY GO
Published: January 2017
Children’s travel book series introducing popular destinations to children aged 4-7 years old.
Available through Ingram Micro, Amazon, and Barnes & Noble.
Publisher: Mascot Books
Book 1 Publication date: January 3, 2017
–
RAKUTEN.COM, DIGITAL MARKETING MANAGER
Overhauled the social media strategy and specialty store creation, applying developed solutions that improved brand awareness and yearly sales. Oversaw budgets to identify costs and negotiation strategies needed to manage agency, influencer, and PR activity.
Captured a 120% increase in organic engagement in 3-months as a result of increasing social media visibility and using analytical data to revise content strategy and PR integration.
Achieved a 40% sales conversion rate year over year by aligning all marketing campaigns with the goal of improving user experiences.
Improved seasonal store landing pages and user flow by revising creative and optimizing for SEO, improving conversion rates by 700% and increasing average order value by 10%.
Championed a 25% increase year over year in direct sales by redesigning storefronts, improving user experience.
Executed sales and promotional campaigns, marketing 224 promotional events annually.
Co-produced the first national commercial for Rakuten USA, increasing brand awareness by 13 points in the test markets.
NORWEGIAN CRUISELINE, BROADCAST TECHNICIAN
Responsible for the total operation of the Broadcast Center, as well as the recording of various passenger events around the ship.
Working closely with the Cruise Director and/or Entertainment Director, records all events that include guest participation as scheduled in the Freestyle Daily. This includes but is not limited to: Theme Nights, Standard Shopping Talks, Gift Shop Walkthroughs, Sail Away Party, Welcome Aboard Department Head Introductions, Game Shows, Officer Profiles, etc.
Produced onboard commercials and program promotions.
Worked with the Communications Officer to ensure that the satellite is obtaining the correct televised feed, that the correct coordinates are set, and that the signal is stable.
Responsible for updating the information channel daily (Scala or PowerPoint) as well as scheduling Passenger and Crew Movies to be shown on the broadcast channels.
Skills
Education
Chapman university
B.F.A FILM PRODUCTION
MINOR - BUSINESS ADMINISTRATION
Harvard business school online
GLOBAL BUSINESS CERTIFICATE
Languages
“I invite everyone to choose forgiveness rather than division, teamwork over personal ambition.”